Impact of Extra Features in Adoption Rates of Real Estate CRMs in Canada

Impact of Extra Features in Adoption Rates of Real Estate CRMs in Canada

Real estate is a pretty competitive industry, and customer relationship management (CRM) software offer great opportunities for independent real estate agents to gain an edge against big firms and other local competition. Big companies can benefit too from real estate CRM—it can go a long way in helping them streamline their operations.

CRM software makes it easy to analyze data and provide useful and accurate insight into your target market. Perhaps this is the main reason why many professionals are jumping onboard this versatile business trend. In real estate industry in Canada, however, thing are a bit different—CRM platforms offered to agents and other stakeholders only have 20% adoption rate.

So what are the reasons behind this trend?

Real estate agents are too busy to learn intricate software

You don’t have to be reminded of how busy real estate agents can be. Whether you are a beginner in the real estate business, to maintain a successful business or work hard to earn more, you have to dedicate more hours to your office. There is no time to waste trying to grasp how a brand new piece of software works. Many agents, therefore, ditch a number of CRM software presented to them because they simply don’t have time to learn how they work.

Many agents believe that straightforward software are easy to master because there is less to learn. At one moment you are green about how it operates; and the next moment, you are deep into using it like it’s been part of your business for years. What’s more, for a new real estate CRM, implementation is even more crucial. Most agents will often move on once they realize that the CRM wasn’t developed with their needs in mind.

Extra features are overwhelming

Another big issue with real estate CRMs in Canada is the fact that they provide the user with unnecessary distractions. Well, manufactures of the software have good intentions—they think that slotting a few extra features will make the software more useful. However, when it comes to real estate industry, few people have the time to go through all the features to ensure that they are utilized to their full potential.

Most real estate agents believe that real estate CRMs are meant to make their lives easier. The software are supposed to help them organize their contacts, make it is easier to network, and keep track of where they are in terms of keeping an eye on the competition—all from the palm of their hands. However, once extra (and sometimes irrelevant) features are added, it turns out to be more of a burden than a blessing.


Real estate CRMs are meant to assist agents close more deals. But that can’t be accomplished if it’s too complicated to be effective. When it comes to CRM for the real the real estate industry, less features is definitely more. More resources can be found at the IXACT Contact website.